As the end of Q1 approaches, we wanted to reflect on all that we accomplished together in 2024, and how we can continue to set business owners like you up for success.
When we started Bluevine in 2013, we did it with a simple goal in mind: Create banking products that would help make life easier for business owners, like my father. Growing up, I saw how banking could cause headaches for him, so I thought if I could dedicate my time to making life easier for others, like my dad, it would be time well spent. I’m happy to say that in 2024, we continued doing just that.
Making capital more accessible.
To grow a business, you need access to capital. Recently, we created an exclusive three-month line of credit for Bluevine Business Checking customers to help solve short-term funding needs. Beyond the Bluevine Line of Credit, we’ve partnered with NerdWallet, OnDeck, and Fundbox to give customers more access to term loans and SBA loans from a variety of lenders.
Coupled with our 1.5% cashback credit cardBVSUP-00086—the Bluevine Business Cashback Mastercard®—we made it so our customers can access different types of capital for what they need, on the terms they want.
Maximizing your hard-earned money.
To date, we’ve served over 750,000 customers, delivered over $16 billion in loans, and we’re currently trusted with more than $1.3 billion in managed customer deposits.BVSUP-00052
And we got to those big numbers by paying attention to the little things:
- We didn’t charge a single dollar in overdraft fees and paid out nearly $20 million in interest on Bluevine Business Checking accounts in 2024.
- We saved customers more than $16 million in account maintenance and payment fees across same-day ACH, domestic and international wires, and international payments.
- We processed more than $1.3 billion in check deposits via the Bluevine app, with 97% of checks disbursed on the same day.
- We listened to customer feedback, adding a new Bluevine Plus option—in between our Standard and Premier checking plans—to offer scaling businesses a higher APY and additional benefits.
Streamlining your day-to-day.
Last summer, we made it easier for you to get to and manage your money, and we made that money work better for you. Here are some other ways we improved your banking experience:
- We launched virtual debit cards and enabled both virtual and physical debit cards to be given to all user types with built-in spend controls.
- We implemented the ability to receive international payments, allowing you to take your business global.
- We created multiple entity support so you can easily link and switch between multiple business accounts.
- We made it simpler for you to work with your accountants by launching a partnership with Xero and updating our Accountant Directory to help match you with the right providers to keep your finances in order.
That’s why nearly 50% of our customers who applied for a loan with Bluevine also opened a checking account with us. This sort of direct impact on our customers is what drove me to start Bluevine more than a decade ago and what makes it so rewarding coming to work every day to serve you, the small business owners of America.
While the rest of 2025 may bring uncertainty, I know Bluevine’s mission is clear: to continue innovating so we can save people like you time, money, and headaches when managing your business finances. Here’s to a big year for small business.
Let’s have a strong 2025,
Eyal Lifshitz
Co-founder & CEO